Anurag Heda

PROFESSIONAL EXPERIENCE

Independent Strategist

Numerous fixed-length projects - all completed on-time

Supporting and contributing to the top-line growth and proven cost-reduction initiatives at six corporations

• Completed client-centric segmentation with initial Marketing improvements, metrics, and full CRM analysis for US division of French Investment Bank
• Created Market Strategy & Communications for US-domiciled Hedge Fund
• Provided tactical plan for unprofitable division within US Credit Card Issuer based on 360-degree business review

 

Management Consulting Practice

Senior Managing Consultant (promoted within fourteen months)

Primary focus is to sell & lead the largest projects & manage complex accounts in the Investment Management Industry

• Closed $550K of firm’s first half-year (2009) sales (55% of gross sales)
• Led firm’s two largest projects to on-time, on-budget completion
• Developed firm’s first new product in eight years and executed 360 marketing communication strategy
• Advised large, EU-based CMO on optimal financial resource allocation to market to US financial advisors
• Quoted in industry publications, including Wall Street Journal, over 20 times in 2008
• Paid speaker at numerous industry and client events, including keynote speaker at the 2009 MFEA Conference
• Editor-in-chief of firm’s top research product, increasing monthly sales by 100% in first eighteen months
• Reduced research hours through 6-sigma efforts by 30%, saving firm $120K annually

 

Consumer Cards – New Product Development

Senior Manager

Primary focus was development, feasibility analysis and go-to market for new credit card products in the US consumer market. Provide a strategic roadmap for the three-year new product pipeline. Deliver and syndicate first-ever end-to-end new product process for worldwide usage.
Clear from American Express

• Delivered new proprietary lending card – brainstorm to customer in 9 months – fastest card launch in firm history
• Managed all work streams for card launch - technology, servicing, customer-interface and communication design
• Led creative agencies to develop 360 communications – from brief writing to senior-level concept review
• Led market research through focus groups & customer service representatives to analyze satisfaction gaps

End-to-End Process

• Created detailed process maps outlining each step in new product development, from ideation to post-implementation analysis
• Effort led to over 50% reduction in post-implementation defects within first twelve months

Consumer Services – American Express Interactive

Manager

Delivered enterprise-wide interactive strategies to enhance on-line availability, service and marketing to improve bottom-line through top-line growth and operating expense reduction.

• Led interactive portfolio strategy shift to on-line channel management, identifying $10MM revenue opportunity
• Created business case leading to the inception of transactional text and secure e-mail delivery, saving $2MM

Interactive Services and New Businesses

Intern

• Developed economic model to reveal firm-wide value from interactive services, reported quarterly to CEO
• Quantified need for 20% improvement in online availability – justifying $2MM investment